Even as a middle-aged adult, the story of Jack and the Beanstalk is timeless. It would be wonderful to find something like a goose that lays golden eggs. You just give it a warm place in the barn and feed it a little grain every day, and presto!, it provides you with an endless supply of riches. What’s that golden egg for your home business? Marketing products through the internet. “Absurd!” you may say, or “What has this guy been smoking?” you may ask. But, consider the following factors before you pass judgment:
• You can set up your own internet marketing business in just a few hours for much less than $100 (yes, only two zeroes; this is not a typo).
• You can create and sell your own products for nothing more than the cost of your own time and the electricity it takes to run your computer; or you can create nothing yourself and sell other people’s products for commission rates.
• You can sell physical products if you wish, or you can sell information products, which require no physical inventory, no storage costs, no shipping costs, and involve absolutely no environmental impact.
• You have light-speed access to a potential market of hundreds of millions of customers, but you don’t have to summon up the energy and wear out the shoe leather required to actually knock on hundreds of millions of doors.
Perhaps the most remarkable thing about internet marketing is the existence of an enormous network of like minds out there in cyberspace who are willing and able to help you set up your own business, in many cases at no charge to you, through discussion forums, on-line courses and free or inexpensive software. The mysteries of domain registration, web hosting, eMail autoresponders, eBook publishing, payment processing and web design are very simple to solve with a little work using easily accessible resources.
Internet marketing is the only business opportunity of today where a person can start with almost no capital and be up and running and collecting revenue within just a few days. Of course, there is no free lunch. You have to work at it (even Jack had to find grain to feed the goose . . .), but teachers are out there waiting for you if you take the time to look.